Social media creates both benefits and risks in people’s life. As a result, cautions should be taken when presenting oneself on the internet as its effect can be devastating if it is not properly managed. According to recent news, a tutor from University of Sydney was posting racist posts against Chinese student in a Chinese blogging Weibo. Although he was not using his real name in the registration, evidence was found to prove that tutor was the account holder. Attempting to hide oneself with a made-up identity would not protect him or her from being discovered as there is a lot of other information can be found about him with other sources.
Creating a professional personal brand on the internet is critical especially when it comes to things like employment seeking. Nowadays, some employers may be searching a candidate on social media like Facebook and LinkedIn before they make a hiring decision. As a result, the best practice for online posting is being professional at all times. Some employers may be monitoring employees’ social media to ensure they do not post anything harming the employers’ reputation even after the hiring. For instance, some financial institutions would have their security department to monitor employees’ social media account to ensure no corporate logo is used or posted on their personal accounts.
Social media can be used for presenting one’s qualifications. For instance, communication skill is one of the most important skills that employers are looking for. People can demonstrate this skill by writing concise blog. In addition, they can also post their accomplishments on the social media.